Automotive Industry

Advertising should be optimized for mobile devices and include interactive elements. Automation technology can streamline marketing efforts and free up time. Video content offers an up-close look at cars and promotes auto services. Social media strategies foster customer relationships and attract new customers. Influencer partnerships increase brand awareness, loyalty, and sales. With the digital landscape …

5 Important Automotive Marketing Trends for Small Businesses Read More

You may be a pro at what you do, but even mechanics can find themselves in a tough spot. Whether it’s an emergency or a simple repair that needs to be made, there are always tools and techniques that can help any mechanic get the job done. Below are some of the most essential tips …

Tips and Tricks Every Mechanic Should Know Read More

Unfortunately, many abandon their aviation childhood dreams due to the high costs and time commitments associated with pursuing a pilot career. A recent study by Boeing found that the average cost of obtaining a private pilot license is $8,000 and that it typically takes around 200 hours of flight time to become certified. These costs …

Reaching for Your Pilot Dreams: The Many Ways to Start Read More

Gas-to-diesel swaps are becoming more common, thanks to the low-maintenance quality of diesel fuel. However, diesel continues to endure negative publicity due to its environmental impact. As such, fleet operators who use gas often enjoy more perks from the government. On the other hand, those who use diesel have to comply with emission reduction guidelines …

Pointers for Switching Your Fleet’s Gas Engine to Diesel Read More

The popular sci-fi movie “Back to the Future” predicted that by 2015, cars would not be driving down the road. They will be flying in the air. It has been years after 2015, and, so far, there are still no flying cars, and there will unlikely be one anytime soon. The next evolution of the …

The Cool Features of Future Autonomous Vehicles Read More

Whether it is old or new, your vehicle deserves some love and care. You may have several tasks to attend to, but you should not ignore vehicular maintenance. If your entire family uses the vehicle, it needs to be maintained for cleanliness and proper functioning. That’s because children do not seem to mind dropping food …

Vehicle Interior Protection Decoded: 6 Tips to Consider Read More

In September 2021, car sales fell by over 25 percent while prices skyrocketed. Interestingly, these are happening not because Americans prefer to commute using public transport, work from home, or move near their workplace. The market is there, but there are not enough vehicles to meet the demand. And the reason? Chip shortage. Why Is …

How Will the Chip Shortage Affect Your Automotive Business? Read More

The coronavirus pandemic wreaked havoc and generated economic hardship all over the world. No country has been spared the virus’s effects and economic consequences, from Asia to Europe to North America. Similarly, the pandemic has impacted practically every industry, and the globally integrated automotive industry is no exception. Factory closures, supply chain disruptions, and decreased …

How is the Automotive Industry Recovering From COVID-19’s Impact? Read More

Planning trips was easy before the pandemic. Travelers could easily hail a rental vehicle upon their arrival at the airport. Well, those good old days are over. Car rentals weren’t a huge issue in 2020. The low demand has encouraged car rental companies to keep their supplies in moderate amounts. But as pandemic restrictions begin …

Rental Carpocalypse: Why Is There a Car Rental Shortage? Read More

If you’ve heard a lot about millennials lately, that’s for a good reason. This generation has officially overtaken the baby boomer group in many aspects. They are dominating the workforce, and most of all, they now have incredible consumer power. In 2020, the Y generation must have spent almost $1.5 trillion. As they grow older and …

A Car Dealer’s Guide to Selling Their Products to Millennials Read More