DAZZ® was founded in 1989 in San Gabriel, California, in a modest 800-square foot facility. It quickly earned the reputation for having the latest trend-setting products, while offering the highest quality and service available. The original printed advertising was made up of simple, but effective, black and white ads in the leading enthusiast publications of the time. These advertisements caught the attention of consumers, as well as leading wheel and tire retailers and distributors, across North America, leading to the formation of a strong distribution network.

Within five years, the original facility was no longer capable of handling the inventory required to service the growing customer base, so the company relocated to a 10,000-square foot showroom and warehouse one block north of the original location in 1994. This new facility established a presence in the local Los Angeles retail market that contributed to the continued rapid growth of DAZZ. Additionally, the larger facility led to increased inventory levels needed to service the growing wholesale distribution network that had been established. Within a few months, an additional 15,000 square foot shipping and warehouse center was acquired in order to service the expanding business.

By 1999, the company once again, outgrew the facility and began a search for a location large enough to not only handle the existing level of business but to also afford for future growth. A 35,000 square foot facility was found in Baldwin Park, California, and, for the third time in the short history of the company, a new location was established. The rapid growth over the previous four years was largely attributable to the continuously expanding wholesale trade, which led to a change in the philosophy and direction of the company, resulting in the withdrawal from the retail market in order to offer stronger support for the wholesale distributors that had been so instrumental in the growth.

April 2003 found the company once again relocating to larger quarters capable of supporting the additional needs of the business and the additional functions required to service the market. A new 50,000-square foot building was constructed to house the warehousing space required, as well as to incorporate self-contained assembly and R&D areas. An additional 10,000-square feet is dedicated to the administration, sales, marketing, design center and photo studio, featuring state-of-the art LAN cabling and computer network.

Since the founding of the company in 1989, the firm has established itself as the market leader in both the "Tuner" and "Premium" vehicle marketplace, and has solidified long-term relationships with many premier product lines, such as Lowenhart®,  and RacingHart®,  as well as establishing its own exclusive product brands of Maya® and the RH Series®. The expertise, knowledge and resources necessary to support its now international marketplace have been acquired and put in place to continue to lead the marketplace with new, cutting-edge and innovative products.

2393 Buena Vista Street
Irwindale, CA 91010
Telephone: (626) 962-0033
Fax: (626) 962-3330

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